Cross-channel communications continue to be one of the most challenging aspects of customer service
. Customers want to communicate with enterprises through the lowest-effort channel available, but their interactions are non-linear and often cross multiple channels. Adding to this complexity, enterprises have built their applications over time, so information about customer interactions tends to be siloed. The result? Customers have to repeat their information in every channel, leading to frustration and attrition. Siloed data also makes it impossible for enterprises to link customer service and sales efforts to the true value of the customer. They often spend too much time serving low-value customers and miss out on opportunities to nurture more lucrative relationships. Our technological solutions and services help you drive greater customer loyalty, higher lifetime value and long term revenue, while reducing the cost to serve.